Patrick Dempsey has a new project!

Dr. McDreamy himself PATRICK DEMPSEY will be the latest celebrity affiliated with Avon, according to Women's Wear Daily.

WWD reported late Monday that the actor had signed on for a multi-year contract with the cosmetics giant. Dempsey will launch his own men's fragrance this fall, even acting as creative director for the new scent. WWD sources estimate that Dempsey could be paid between $5 and $6 million for his role in the new endeavor.

Avon CEO ANDREA JUNG used strong language when hyping the deal to WWD, saying, "This will be arguably the strongest franchise in the company's history."